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IDC’s Industry Sales Professionals Course: Large Design & Architectural Firms Panel

March 23, 2022 @ 1:00 pm - 2:00 pm EDT

IDC’s popular Industry Sales Professionals Course (ISPC) will be held in the spring and fall of 2022. The panels will be virtually broadcast to everyone who registers online. Should the restriction allow for in-person events in a small group format, invitations will be sent directly to registered attendees.

Tailored exclusively to meet the needs of architecture and design industry sales professionals, this practically-oriented course features several Q & A sessions with panels of registered interior designers and architects, drawn from boutique and large design firms serving the retail, commercial, healthcare, hospitality, and residential sectors.

Large Design and Architectural Firms Panel

During the Q & A session, “Large Design and Architectural Firms”, hear from senior interior designers about what they need from sales professionals, and how best to go about working with them in order to become a trusted resource. Learn about this unique design sector and the expectations of designers. Additionally, the panel addresses a post-COVID-19 industry, and how firms are working, particularly with Industry partners. Firms have new policies and procedures when working with Industry representatives. These changes are discussed, and provide Industry representatives with valuable information moving forward.


Isabelle Talbot
Ray Inc.


Joe Pettipas
Global Director, Interior Design
IBI Group


Erika McCarthy, ARIDO, IDC, NCIDQ
Partner at Baudit Interior Design


Mardi Najafi
Director, Retail Design at Figure3



Member: $49/attendee/panel +HST
Non-Member: $98/attendee/panel +HST

Group rates (member only):

Group rate of 2 individuals: $88/attendee/panel +HST
Group rate of 3 individuals: $132/attendee/panel +HST

Register Now



Event Contact: Barbora Krsiakova,

This course will be offered in English. Maximum capacity for this course is 40 participants. 


Profile photo of GlenGlen Brewer is President, and Managing Partner of Midgley Tecnica, a distributor in the porcelain tile sector. He is a current IDC board member, representing manufacturers and suppliers. Glen is also IDC’s industry committee chair and leads and moderates IDC’s Sales Professionals Training Course. Glen is a strong advocate for designers and the design community, he is a past winner of IDC’s Legacy Award for Distinguished Service, the most prestigious individual award presented by IDC. Glen currently sits on a variety of additional boards and committees, including The Retail Design Institute, Sheridan College, and DDA. Glen is also an author and presenter for IDCEC CEUs. He is an active participant in IDC’s national DesignEX shows, as both a speaker/presenter and table-top attendee. His company is a strong advocate of IDC as an Industry Partner member.

“The industry sales professional course held in Calgary was a great opportunity to network with local designers. I would recommend this course to any sales professionals that are new to calling on the architect and design community.” – Christine Beer-Carl, Residential Sales Manager at Western Canada Lutron Electronics Canada Inc.

“Thank you for the opportunity to participate in such an informative and thought provoking event. I look forward to the next one!” – Joanna Tiffin, National Architectural and Design Representative at Schluter Systems Canada Inc.

“The sessions were extremely informative and it was great to spend the day with key industry professionals in our marketplace.” – Matthew Ruscica, Regional Sales Manager at Global Furniture Group


March 23, 2022
1:00 pm - 2:00 pm EDT
Event Categories:


Interior Designers of Canada
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