interior designers of canada designers d'intérieur du canada
Loading Events

« All Events

  • This event has passed.

Design Forces: Multi-Channel Strategies to Transform Your Design Business

November 9 @ 3:00 pm - 7:00 pm EST

It’s almost time for the final Design Forces Speaker Series session of 2023!
Join us for the panel and then stay for a very special Holiday reception.

Session Four:

Multi-Channel Strategies to Transform Your Design Business

In today’s economy, ongoing business transformation has become a necessity.
Join our panel of industry trailblazers who have successfully added new revenue streams to their design businesses.
Learn the secrets of how these designers expanded their firms into the retail, commercial, and hospitality channels.

In this session, our panelists will share:

  • The steps you can take to successfully shift sectors in the design industry
  • How expanding to different channels can make your business more profitable
  • Marketing and business development strategies to employ as you shift your business
  • Why ditching single-source income streams is necessary for sustaining the growth of your firm
  • How systems and templates translate between each design channel
  • The learning curve and skill-building needed to take the leap from residential to retail/hospitality design
  • How to avoid common pitfalls before you take the leap

In the ever-evolving design industry, are you ready to transform your business?

Earn 1 IDCEC CEU Credit

Moderated by:
Michelle Mawby, NCIDQ, ARIDO, BCIN – Founder of Lucid Interior Design and Principal at Georgian Design Build

Eric McClelland, NCIDQ, ARIDO – Principal Designer at Fleur-de-lis Interior Design
Erika Floysvik, Founder & Managing Principal at FIA Interiors & Architecture

Sponsored by: JennAir Canada
Series Partners: & Raven Blooms
Session Partners: The Collective Workspace & DesignerStone Panels

Date: Thursday, November 9, 2023
Times: 3 p.m. – 4 p.m. – Free TIDC Showroom Tour
4 p.m. – 5 p.m. – Panel
5:30 p.m. – 7 p.m. – Holiday Reception
Location: Toronto International Design Centre ~ 6900 Airport Road, Mississauga

Click HERE to register or visit for more information.


November 9
3:00 pm - 7:00 pm EST


Toronto International Design Centre
6900 Airport Rd
Mississauga, Ontario L4V 1E8 Canada
+ Google Map
View Venue Website