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Webinar: Why Pigments Matter

February 9, 2021 @ 12:00 pm - 1:00 pm EST

Presentation Description:

Pigments serve many functions in paint other than supplying colour. Characteristics such as durability, hide, gloss, and fading are influenced by the choice of pigment.

This webinar explores how color choices affect the appearance and performance of architectural paints. The discussion will focus on the types of pigments used in architectural paints, how paint is tinted, and how the choice of pigments and colorants influence factors such as hide, gloss, fading, durability, and price. Attendees will be able to identify types of pigments, types of colorants, and learn the advantages of advanced waterborne colorants.


Jennifer Nelson

Architect and Design Representative CA Prairies

Benjamin Moore


Presenter bio:

Jennifer Nelson is a Canadian Architect and Design Representative with Benjamin Moore who has been working with the architect and design community for more than 15 years. In the last 6 years, she has specifically acted as an adviser for optimum surface applications in the world of paint. She is a passionate advocate that the role of great products and colour enhance everyday surfaces. She strives to weave her energy and passion for architecture into delivering the best product and educational support to her A & D clientele.



This webinar accounts for one IDCEC hour. Participants will receive their certificates of completion via email following the webinar, and will need to self report their hours.

This webinar will be offered in English. 


February 9, 2021
12:00 pm - 1:00 pm EST
Event Category:


Benjamin Moore & Co
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