IDC’s Industry Sales Professionals Course: Large Design & Architectural Firms

IDC’s popular Industry Sales Professionals Course (ISPC) series has returned and will be held in a hybrid format, offering limited in-person participation to IDC members – interior designers, students, and interns for a chance to network and connect at Midgley Tecnica Ltd. in their showroom in Toronto. This panel will also be virtually broadcast to everyone who registers for the online course.

Tailored exclusively to meet the needs of architecture and design industry sales professionals, this practically-oriented course will feature several Q & A sessions with panels of registered interior designers and architects, drawn from boutique and large design firms serving the retail, commercial, healthcare, hospitality, and residential sectors.

The series will run monthly from October to early December. Participants who attend three or more panels will receive an official ISPC certificate and LinkedIn designation. A certificate of completion will be issued to all registrants in attendance for each panel.

Large Design and Architectural Firms 

During the Q & A session, “Large Design and Architectural Firms”, hear from senior interior designers about what they need from sales professionals, and how best to go about working with them in order to become a trusted resource. Learn about this unique design sector and the expectations of designers. Additionally, the panel addresses post-COVID-19 industry, and how firms are working, particularly with Industry partners. Firms have new policies and procedures when working with Industry representatives. These changes are discussed, and give Industry representatives valuable information moving forward.

Panelists

Alison McNeil
Principal, Design at DIALOG

Annie Bergeron
Design Director, Principal at Gensler

Sue Bennett
Principal/CEO at Bennett Design Associates Inc.

Susan Chang
Principal, Director of Consulting at HOK

Fees

Member: $49/attendee/panel +HST
Non-Member: $98/attendee/panel +HST

Event Contact: communications@idcanada.org 

This course will be offered in English. Maximum capacity for this course is 40 participants. 

Moderator

Glen Brewer is President, and Managing Partner of Midgley Tecnica, a distributor in the porcelain tile sector. He is a current IDC board member, representing manufacturers and suppliers. Glen is also IDC’s industry committee chair and leads and moderates IDC’s Sales Professionals Training Course. Glen is a strong advocate for designers and the design community, he is a past winner of IDC’s Legacy Award for Distinguished Service, the most prestigious individual award presented by IDC. Glen currently sits on a variety of additional boards and committees, including The Retail Design Institute, Sheridan College, and DDA. Glen is also an author and presenter for IDCEC CEUs. He is an active participant in IDC’s national DesignEX shows, as both a speaker/presenter and table-top attendee. His company is a strong advocate of IDC as an Industry Partner member.

Testimonials
“The industry sales professional course held in Calgary was a great opportunity to network with local designers. I would recommend this course to any sales professionals that are new to calling on the architect and design community.” – Christine Beer-Carl, Residential Sales Manager at Western Canada Lutron Electronics Canada Inc.

“Thank you for the opportunity to participate in such an informative and thought provoking event. I look forward to the next one!” – Joanna Tiffin, National Architectural and Design Representative at Schluter Systems Canada Inc.

“The sessions were extremely informative and it was great to spend the day with key industry professionals in our marketplace.” – Matthew Ruscica, Regional Sales Manager at Global Furniture Group