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IDC’s Industry Sales Professional Course: Boutique Design Firms Round Table

October 20 @ 11:00 am - 12:15 pm

IDC’s popular Industry Sales Professionals Course (ISPC) series is going virtual! Register today for this online course, tailored exclusively to meet the needs of architecture and design industry sales professionals. This practically-oriented course will feature several Q & A sessions with panels of registered interior designers and architects, drawn from boutique and large design firms serving the retail, commercial, healthcare, hospitality and residential sectors.

The series will run twice a month from August 18, 2020 until October. Participants who attend three or more panels of the six offered, will receive an official ISPC certificate and LinkedIn designation attendance. A certificate of completion will be issued to all registrants in attendance for each panel.

Boutique Design Firms Round Table

What are some of the most effective tips about building lasting, mutually-beneficial working relationships with registered interior designers? What are designers looking for when they receive a visit from an industry sales representative? What are their main pressures and how can industry representatives help to solve those issues to deliver added value? What sales efforts do designers appreciate, and what completely turns them off? These questions and more, will be answered during this session. The panel will also address the current challenges, and the evolving relationship between designers and industry.


Erika McCarthy, ARIDO, IDC, NCIDQ
Partner at Baudit Interior Design


Kara MacGregor, BAAID, Fellow IDC, IDNS, NCIDQ, LEED AP
Principal at MAC Interior Design Inc.


Suzanne Fast, ARIDO, IDC, LEED Green Associate
Designer at Suzanne Fast Design



Member: $49/attendee/panel +HST
Non-Member: $98/attendee/panel +HST

Discounted rates for multiple panels:

Member: $129/attendee/3 panels +HST
Non-Member: $258/attendee/3 panels +HST

Group rates (member only):

Group rate of 2: $88/attendee/panel +HST
Group rate of 2: $232/attendee/3 panels +HST
Group rate of 3: $132/attendee/panel +HST
Group rate of 3: $348/attendee/3 panels +HST

Register Now

Event Contact: Barbora Krsiakova,

This course will be offered in English. Maximum capacity for this course is 40 participants. 


Profile photo of GlenGlen Brewer is an executive with over 25 years experience in the design and construction industries, He is a current IDC board member, representing manufacturers and suppliers. Glen is also IDC’s industry committee chair and leads IDC’s Sales Professionals Training Courses. Glen is a strong advocate for designers and the design community as an author, teacher, and presenter for IDCEC CEUs. He is an active participant in IDC’s national DesignEX shows as both a speaker/presenter and table-top attendee. Glen also mentors and speaks to many emerging design professionals. As President of Midgley Tecnica, Glen, along with the support of his company, is a strong advocate of IDC as an Industry Partner member.

“I highly encourage anyone in A&D sales to partake in this valuable seminar. This event was a great opportunity to listen to the industry experts and get a better understanding of their needs from the planning phase to the completion of the project. It was great to network with industry professionals and hear feedback from everyone. Looking forward to the next event.” – Stephanie Ingram Cruikshank, Architect & Design Sales Manager at Cosentino

“An excellent group of panelists and very informative.” – Michelle Beaver, Sales and Specification Specialist at
Trustek Sales Inc.

“Great event and a valuable investment of time!” – Kevin Smith, WELL AP, LEED AP, Business Furniture Consultant at Teknion Furniture Systems


October 20
11:00 am - 12:15 pm
Event Category:


Interior Designers of Canada