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2021 BIFMA Breakfast

October 6 @ 8:00 am - 9:50 am EDT

Join us October 6, 2021 at 7:00 a.m. CDT (8 a.m. ET) for the annual BIFMA Breakfast

Located on the 2nd floor of the Mart –  NeoCon Presentation Studio

Breakfast will be followed by a presentation from PTC at 8:00 a.m. CDT (9 a.m. ET) discussing how augmented reality applications can advance the furniture industry from design through engineering, manufacturing, sales, and installation.

Wednesday, October 6, 2021
7:00 AM – 8:50 AM

NeoCon Presentation Studio, 2nd Floor
222 Merchandise Mart Plaza
Chicago, Illinois  60654
United States

Deirdre Jimenez

PTC enables global manufacturers to realize double-digit impact with software solutions that enable them to accelerate product and service innovation, improve operational efficiency, and increase workforce productivity. In combination with an extensive partner network, PTC provides customers flexibility in how its technology can be deployed to drive digital transformation – on premises, in the cloud, or via its pure SaaS platform. At PTC we don’t just imagine a better world, we enable it.

Mike Campbell

Executive Vice President and General Manager of Augmented Reality, PTC


Mike Campbell is responsible for overseeing product and technology strategy. He has helped guide significant growth in PTC’s AR technology, including advancing the many benefits of SaaS in AR such as real-time collaboration. In his over 25 years at PTC, Mike has led many parts of the organization and shaped strategy for everything from AR and the IIoT to Digital Twin and CAD. Mike’s leadership has transformed the way connected products are serviced, operated, manufactured, and engineered. Mike earned a B.S. in Mechanical Engineering from Boston University

Register Here


October 6
8:00 am - 9:50 am EDT
Event Category:


NeoCon Presentation Studio, 2nd Floor
222 Merchandise Mart Plaza
Chicago, IL 60654 United States