ID Connections

What’s Your Design Dilemma? consultations promote the profession

Published by Sarah Brown, October 24, 2011.

Promoting the interior design profession is one of IDC's top priorities. One way we do so is through the popular What's Your Design Dilemma? consultations, held at various trade shows across the country.


What's Your Design Dilemma? offers members of the public free, 10 to 15-minute interior design consultations with an IDC member. More than just helping to pick paint colours and drapery treatments - the consultations are meant to give the public a quick overview of the scope of services that an interior designer can provide-IDC asks that in order to help solve design dilemmas, solution seekers should come prepared with floor plans and/or images of the space. While sketching a few ideas is helpful for visitors, the ultimate goal of the consultations is to leave the public wanting more of your good advice and therefore contacting you after the show to pay for interior design services. In order to help facilitate that, IDC takes down the contact information of each person in need of a design solution and gives that information to the interior designer at the end of each session for future follow-up. IDC also targets local media to notify the public about the upcoming opportunity to speak with an interior designer.

What's Your Design Dilemma? presents a wonderful opportunity for IDC members to promote your business and showcase your talents without giving away the solution. If IDC is present at the event, staff is always on hand to answer questions about the association, promote the profession and help members of the public find ways to contact interior designers across Canada.

IDC held What's Your Design Dilemma? consultations most recently at the Interior Design Show West (IDS West) in Vancouver and at The Ottawa Home and Design Show and Delicious Food Show in Toronto. Special thanks to the interior designers and sponsors who participated:

At the Interior Design Show West
Space designed by
- Adrienne Kavanagh, AK Interiors
Sponsors - Heritage office Furnishings, Kentwood, La Scala, Symmetry Lighting, TreDeKora Designs Ltd.
Interior Designers - Kyla Bidgood, Debbie Evans, Carmen Harper, Adrienne Kavanagh, Amber Kingsworth, Alyssa Myshok and Laura Scrivens-Sloan

At the Ottawa Home and Design Show
Space designed by
- Barbara Steele, Place ID
Sponsors - Lamont, Maison Mikaza Home, Shaw Contract Group
Interior Designers - Wendy Chatham, Marianne Dupont, Haley Fiorenza, Debbie Gervais, Celeste Irvine-Jones, Gayle Kennedy, Ellen Lee, Richard Newbury, Lisa Poirier, Ester Ritchie, Barbara Steele and Josee Van Dromme

At the Delicious Food Show
Space designed by
- Bryan Chartier, Geannone Petricone Associates
Sponsors - The Brick Commercial Design Centre, Cambria, Prima Lighting, Sescolite, Tandus Carpet, Tusch Seating
Interior Designers - Elaine Bergen, Danielle Campbell, Bryan Chartier, Elsie Cheng, Elizabeth James, Nadir Irani, Belinda Kelly, Ivana Mirkovic Garito, Julia Pletneva, Linda Pollock, Mini Ryu and Karen Wilson

Watch your inbox for future consultation volunteer opportunities in your city. Learn more about What's Your Design Dilemma? by watching this short, 2-minute video. This video is IDC's fifth in the series, Spotlight on Design.

National Industry Partners
Mohawk Group Architex Cosentino Hunter Doulgas Shaw Contract Caesarstone Canada
Williams Sonoma For The Trade Benjamin Moore Arconas Samsung Knoll Altex
Levey Industries Midgley PC350 Interface keilhauer Lauzon