ID Connections

Interior Designer seeks help with thesis research – 15 Minutes for the Future

Published by Rachael Factor, May 30, 2012.

Toronto-based interior designer Deborah Rutherford invites you to participate in a short, 15-minute survey. The data collected will be used for her dissertation, which will result in a MA in Design Management from Birmingham City University, Birmingham Institute of Art and Design. Deborah’s area of study for her research is ‘Succession Management for Design Firms.’

Please complete the survey by Friday June 15, 2012.

The principle research question is ‘How do we find and train the right people to take over management of design firms?’ and focuses on leadership characteristics required to manage creative individuals.

People management and business skills are low on many designers’ priorities, in comparison to the creative process which is second nature. Designers are ill prepared to understand business and financial issues, which are only touched upon in design education [Reference: McCormack, L. (2005) Designers are Wankers. London: About Face Publishing]. However with the growth of the global economy and large multi-disciplinary design firms, leadership and management has become critical to ensure that individual firms as well as the profession remain strong.

The consent form for your participation in the survey is attached. Your participation is voluntary and you are consenting to participate by filling out the survey. If you have any questions, email Deborah at

Your participation is much appreciated. You may forward this survey to colleagues or friends.

Deborah also wants to thank IDC for issuing this survey to designers.

Click Here to Complete the Survey.

Deborah Rutherford, IDC, ARIDO, NCIDQ
Post Graduate MA Design Management (2011-2012)
UK Mobile: 0750-684-0106

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