ID Connections

The Business Case for Beauty

Published by Julia Salerno, June 29, 2011.

For years, design champions have argued that the designer's impact goes far beyond the aesthetic. But are we ignoring design's most potent weapon for creating unique, compelling and resilient buildings, infrastructure, landscapes, interiors and products?

On June 13, a panel of Canadian design leaders examined the notion of beauty and helped to answer those questions during the session, "The Business Case for Beauty: Design's Most Potent Weapon," as part of the Canadian Cross Boarders events at NeoCon 2011 in Chicago.

The discussion explored the economic, social and sustainability impacts of beautiful design and its defining role in the 21st century innovation, allowing each of the four panelists to present his/her case for beauty. Panelists included, Paul Filek, Burdifilek; Janna Levitt, Levitt Goodman Architects; Helen Kerr, Kerr and Co.; and Scott Torrance, Scott Torrance Landscape Architects and was moderated by Arlene Gould of the Design Industry Advisory Committee (DIAC) in Toronto.

Watch this short video on the Canadian Cross Border Reception at NeoCon.

National Industry Partners
Williams Sonoma For The Trade Hunter Doulgas Knoll Altex Midgley Architex
Caesarstone Canada Benjamin Moore Cosentino Mohawk Group PC350 Samsung
Arconas Interface keilhauer Lauzon Shaw Contract Levey Industries