ID Connections

Your questions answered about new FIRM + Co. subscription program

Published by Candis Green, March 31, 2014.

FIRM + IDC’s new annual subscription for firm principals, partners and owners to help you market your company, save you time and grow your business. The program allows subscribers to list their firm on our new online referral search engine,, while taking advantage of an extensive list of subscriber-only discounts designed to save business owners time and money.

Curious about FIRM + Co? Here are the top questions we have received about the program:

Q: Why does this subscription have an additional charge on top of my regular provincial membership dues?

The FIRM + Co. annual subscription has additional services and benefits not included in your membership with IDC.  While your IDC membership is designed to help you grow as an interior designer, your FIRM + Co. subscription is intended to help firm principals, partners, owners and department managers grow their business. This is done through listing your company on our new online referral search engine,, extending numerous rewards and discounts – totalling a value of $6, 000 annually - to all employees in your company and benefiting from the marketing efforts of IDC to share your company’s awards, achievements and reputability with the public.

Q: Why is my company not automatically listed on

FIRM + Co. is a program available exclusively to all Registered/Professional IDC members who are principals, partners, owners or department managers. A listing on is just one of the many benefits of the FIRM + Co. program, which must be purchased as an annual subscription. The program was created by IDC to help you use your firm’s marketing dollars effectively. Listings on have been set up to be self-managed to allow you the ability to customize the look of your firm’s online listing to be viewed by thousands of members of the public. The subscription is an opportunity not only to have your firm listed on, but also to extend exclusive IDC member benefits and savings to your employees.

Q: How is FIRM + Co. different from designFIND?

IDC’s former online referral search engine was called designFIND. The program was given a total overhaul in order to make it more user-friendly and easier for the public to search online and find reputable and professional design firms – like yours. The new search engine,, was registered with its own domain name. The name was carefully researched and chosen in order to direct a high volume of web traffic to the site.

The site was designed with enhanced search capabilities to make it easier than ever for the public to specify what they are looking for and find an interior design firm in their region to work on their next project – whether it be in the area of hospitality, retail, healthcare, public corporate or residential design.

Additionally, the look of has been enhanced to be more visually appealing to let project photos and interior design firms shine. FIRM + Co. subscribers can self-manage their profiles and update them as often as they like – add your company’s description, manage client testimonials and update portfolio photos as often as you like.

FIRM + Co. is a unique opportunity to grow your business by increasing your company’s findability, productivity and profitability.

Start enjoying the benefits of a FIRM + Co. subscription today! If you have any questions or comments, please contact Barbora Krsiakova at

National Industry Partners
Interface keilhauer Hunter Doulgas Architex Arconas Altex
Caesarstone Canada PC350 Midgley Knoll Mohawk Group Williams Sonoma For The Trade
Levey Industries Samsung Lauzon Shaw Contract Cosentino Benjamin Moore