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2012 RDI, Ontario Student Design Competition: The YSmell Project

The Retail Design Institute, Toronto Chapter is pleased to announce the 2012 RDI Ontario Student Design Competition, open to 3rd and 4th year interior design and architecture students.

The competition, this year named The YSmell Project, is focuses on scent as inspiration for a retail space designed to target the Gen Y consumer. Students will create storyboards for one of five mall-based retail spaces of their choosing: clothing, electronics, footwear, sporting goods or jewelry/accessories. Students may enter multiple spaces with a limit of five submissions per student. Digital submissions will be accepted however the ten finalists will be required to furnish at least three 24”x 36” boards.

RDI is excited to welcome Tracy Pepe of Nose Knows Designs as the competition curator. Tracy, a perfumer, professional evaluator, fragrance consultant and author, has worked alongside many architects, designers and for The YSmell Project has developed the scent of Gen Y. The scent is designed to facilitate the atmosphere of play and innovation and will serve to inspire the students as they undertake this unique design challenge.

A panel of noted retailers and retail designers will judge the submissions. Ten finalists will be selected and their design boards will be on display during IIDEX/NeoCon Canada in the Retail Design Institute feature exhibit, September 20 & 21, 2012.

The award ceremony will take place on the keynote stage during IIDEX with one Grand Prize presented to the winner:

Grand Prize includes:

A ticket to attend the 2013 Retail Design Institute 42nd Annual International Store Design Awards Gala in New York City in January 2013 Round trip airfare from Toronto to New York City Hotel accommodations A per diem Introductions to the Gala attendees, an international mix of world class retail design professionals, by a RDI Board Member who will guide the winner during the event.

There is no cost to enter.

Students enter The YSmell Project 2012 RDI Student Design Competition by registering online at

Registration opens Tuesday, March 13.

Competition closes on June 15th, 2012 and all submissions must be received prior to closing.

Questions? Require further information?


RDI Toronto Chapter, Student Design Competition Committee

David Moisey Tracy Pepe Maria Ropotyn Deborah Toffoli Kathleen Toman

Sponsors: Altro Floors & Walls, Benjamin Moore, Window Fashions by Design/Hunter Douglas, IIDEX/NeoCon Canada, imagin8, KB&I, Nose Knows

National Industry Partners
Arconas Williams Sonoma For The Trade Architex Cosentino Caesarstone Canada Altex
Lauzon Hunter Doulgas Shaw Contract Mohawk Group Interface keilhauer
Midgley Knoll Levey Industries Samsung PC350 Benjamin Moore