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    TIDC’s Design Forces: Building Your Business and Your Brand

    Event Date: Thursday, June 13, 2019
    Event Registration Deadline: June 10, 2019
    Location: Toronto International Design Centre,
    6900 Airport Rd, Mississauga, ON

    TIDC’s Design Forces seminar series presents Building your business and your brand      

    Hot-topic seminars with experts Laura Beauparlant and Jennifer Singh will help you elevate your brand, your story and your personal online presence.


    8:30 am – breakfast by Chef Tawfik
    9 - 11 am - workshop

    Breakfast workshop: The Art of Storytelling to Grow Your Business with Jennifer Singh, PR Strategist & Media Coach

    2 IDCEC Hours 

    11am - 12pm - Networking break

    Networking, tour student vignettes and enter TIDC contest: Explore and Vote

    12 pm- 1 pm

    Lunch ‘n Learn: Brand Chemistry with Laura Beauparlant, award-winning international keynote speaker and author of Brand Chemistry – How to attract clients and keep them!

    1 IDCEC hour

    REGISTER HERE: one session $25 or purchase tickets to both for $5 off.


    1. How to use the art of storytelling in traditional and social media to grow your business

    If you are a small business owner, there is no doubt that telling your brand story in an authentic way can be challenging. But the fact is storytelling is just as important as any other operation in your business. Your story is what makes you stand apart from your competition and it is the way your community is going to connect with YOU - the person behind your product or your service.

    In this hands-on workshop Jennifer will show you how to implement an authentic storytelling strategy that aligns with your brand, values and business goals so you can reach your target audience and increase sales. You will begin to develop a yearly content calendar that will take the guesswork out of what to pitch to traditional media and what to post on social media.

    Next up you will learn how to master the techniques needed to bring your stories to life on-camera as well as in client sales presentations or workshops. We will focus on delivering your message with confidence using your mobile device and how to dress the part so you captivate your audience.


    1. How to implement an authentic storytelling strategy that aligns with your brand, values and business goals to reach your target audience and increase sales
    2. Workshop activity: (to support the above): how to create a yearly content calendar than can be applied across various storytelling platforms (traditional media and social media) and take the guesswork out of what to pitch and what to post
    3. How to master the techniques needed to bring your stories to life on-camera and make an impact for media interviews, Instastories, IGTV, Facebook Live - can also be applied to client sales presentations, workshops and team presentations:
    • Body language (posture, eye contact, distracting gestures et cetera
    • Delivery and filler words
    • Pace, pitch and tone
    • Dressing for the camera
    • Makeup and jewellery for camera (male or female)
    • Ideal camera lighting, location and position when using mobile devices
    • Workshop activity (to support the above): practice storytelling techniques on-camera using mobile devices and Speaker will do a mini review and coaching of 2-3 audience members on stage
    • Question and answer

    2. It's all about Chemistry: Why brands succeed or fail

    How do you build a business that stands out, is memorable and builds trust with your audience so that your business is the only choice? You start by creating an authentically human brand– a brand that deeply aligns with your values and those of your ideal client.
    Join Laura for this engaging, interactive and thought-provoking talk and learn what a brand is, what your brand is really saying and why the key to success is chemistry.


    1. Why creating an authentically human brand is the key to branding success.
    2. What makes a brand compelling and build chemistry with your ideal clients.
    3. Understand what your brand is really saying and how to make memorable, stand out and build trust with your audience.

    First 100 registrants of Laura’s session, receive a copy of her new book Brand Chemistry – How to attract clients and keep them! (value $30)


    About the Speakers:

    Jennifer Singh

    Jennifer Singh is a former TV reporter turned PR Strategist and Media Coach. She has more than 15 years of experience working in the Canadian media industry as a producer, writer, and reporter for CTV, Global, CP24 and the CBC.

    Jennifer founded She’s Newsworthy Media in 2015 to help female entrepreneurs and business owners increase media attention for their brands, by pitching their expertise to the media. Her clients have appeared on CTV's The Social, CTV's Your Morning, CTV News Channel, CBC Here and Now, CBC Metro Morning, Global News Toronto and CP24 Breakfast.

    Jennifer is also a sought after moderator and speaker. She has moderated several panel discussions for Lean In Canada and The Atelier Collective and has shared her media expertise with women at a number of business conferences in Toronto.

    Laura Beauparlant

    Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. For over 15 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.

    For enquiries, email:

    Location6900 Airport Rd
    National Industry Partners
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    Levey Industries Cosentino Mohawk Group