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    Webinar: Small Fish, Big Pond: Marketing & Business Development for Small Design Firms (2 IDCEC hours)

    Level - Intermediate

    Note: This webinar was previously offered on October 22, 2014

    More than ever, it’s imperative that sole practitioners and principals of small firms recognize that talent and hard work just aren’t enough - they must excel at marketing and business development in order to survive and to succeed.

    After participating in this webinar, attendees will be able to:

    • Identify a set of meaningful differences to distinguish their offerings from those of their competitors;
    • Translate their vision and goals into a marketing strategy that matches their resources;
    • Understand how to promote their firm and services effectively;
    • And,draft a basic, ready-to-go marketing plan.

    elizabethstewart-web.pngPresenter: Elizabeth Stewart

    As a consultant to design firms, Elizabeth has been a guest speaker and seminar leader on marketing principles and techniques for the Association of Registered Interior Designers of Ontario, IIDEX, Society of Design Administration Canada, Ontario Association of Architects and other groups. She has also created and conducted custom-designed workshop programs on marketing for partners and staff of A/E firms. Elizabeth currently teaches at Ryerson University’s School of Design Management, where she was honoured with an Instructor of the Year award, and formerly taught at the Women’s Entrepreneurship program, Rotman School of Management, University of Toronto.

    LocationFrom your home or office
    Date & Time

    Wednesday, April 15, 2015

    Noon - 2 p.m. EST

    Learning as a group? Group webinar rates are now available! Please contact Gustavo Espinola, Member Services Coordinator, for more information and to register.

    Time in 1429113600
    FeesRegistered Members: $80.00
    Intern Members: $60.00
    Non-Members: $120.00
    Webinar Group Rate: see above for details: $0.00
    RegisterRegistration is now closed
    ContactSophie Bézieau
    CEU2 IDCEC hours
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