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    IDC Webinar: Turning Strangers into Clients: A Social Media Roadmap (1 IDCEC hour)

    Social media is one of the most valuable and versatile practice development tools ever to be available to the A&D industry. And yet, its performance has ranged from inconsistent to disappointing. 

    Is it simply a roadmap that’s missing? This one-hour webinar explores a fresh perspective on leveraging social media - not for likes, tweets and shares - but rather for laser focused, goal oriented action.  A conceptual framework will be explored with examples from a range of widely adopted social media sites.   

    Presenter: Sandra Bekhor M.B.A., B.Sc.Architecture, B.Sc.Physiology


    From rainmaking to leadership, Sandra Bekhor is consultant and coach to small to mid-sized, Canadian professional practices. A senior marketing professional since 1992, Bekhor has helped take leading entrepreneurs to a new level in the global marketplace with the introduction of business and marketing strategies as well as the enhancement of company structure and process. In September 2005, she launched Bekhor Management to help professionals get away from marketing for the sake of marketing and focus, instead, on what really works to grow and enhance their firms. In addition to client work, Sandra also speaks, teaches and writes about professional practice development for various professional publications and associations, including: Interior Designers of Canada (IDC), Ontario Association of Architects (OAA), IIDEX, The Lawyers Weekly, Investment Executive, The Bottom Line, Ontario Association of Naturopathic Doctors (OAND), Ontario Society of Chiropodists (OSC) and Canadian Vet.

    LocationFrom your home or office
    Date & Time

    Wednesday, November 5, 2014

    12noon - 1 p.m. EDT

    Time in 1415206800
    FeesRegistered/Professional Members: $40.00
    Intern/Provisional Members: $30.00
    Non-Members: $60.00
    RegisterRegistration is now closed.
    ContactGustavo Espinola
    CEU1 IDCEC hour
    National Industry Partners
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