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    IDC Webinar: Small Fish, Big Pond: Marketing & Business Development for Small Design Firms (2 IDCEC hours)

    More than ever, it’s imperative that sole practitioners and principals of small firms recognize that talent and hard work just aren’t enough, but that they must excel at marketing and business development in order to survive and succeed. 

    After participating in this webinar, IDC members will be able to:

    • Identify a set of meaningful differences to distinguish their offerings from those of their competitors
    • Translate their vision and goals into a marketing strategy that matches their resources
    • Understand how to promote their firm and services effectively
    • Draft a basic, ready-to-go, marketing plan

    Elizabeth Stewart

    As a consultant to design firms, Elizabeth has been a guest speaker and seminar leader on marketing principles and techniques for the Association of Registered Interior Designers of Ontario, IIDEX, Society of Design Administration Canada, Ontario Association of Architects and other groups. She also created and conducted custom-designed workshop programs on marketing for partners and staff of A/E firms. She teaches Ryerson University’s in the school of Design Management, where she was honoured with an Instructor of the Year award, and formerly taught at the Women’s Entrepreneurship program, Rotman School of Management, University of Toronto.

    LocationFrom your home or office
    Date & Time

    Wednesday, April 23, 2014

    Webinar: 4 to 6 p.m. EDT


    Time in 1398283200
    FeesRegistered/Professional Members: $80.00
    Intern/Provisional Members: $60.00
    Non-Members: $120.00
    RegisterThe registration is now closed.
    ContactBarbora Krsiakova
    CEU2 IDCEC Hours
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