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    IDC Webinar: Communicate Value with Every Point of Contact

    This one-hour marketing webinar will illuminate how every email, proposal, meeting, phone call, post and tweet represents an opportunity to communicate value about an interior design firm. Doing so naturally, without sounding promotional or self-focused, often presents a challenge. This session will begin by objectively illustrating the difference between a winning and a weak ‘what’s in it for my client’ position and then quickly move onto its application. The next task will be to challenge deeply seated theories about how to approach communication tools, old and new, with a fresh perspective and relevant examples. Participants will take away new ideas about how to communicate value at every ‘touch point’ and how to train their teams to amplify this effect.

    Sandra Bekhor, President of Bekhor Management, M.B.A., B.Sc. Architecture, B.Sc. Physiology

    Sandra founded Bekhor Management to enable Canadian professionals to achieve their vision for their practices by leveraging their existing, authentic strengths. The Toronto-based firm offers marketing, branding and strategic planning services responsive to the business of professional practice. Sandra also speaks, teaches and writes for various professional associations and publications.

    LocationFrom your desk
    Date & Time

    Wednesday, June 27, 2012

    Sign in: 12:45 p.m. EDT
    Webinar: 1 - 2 p.m. EDT

    Learning as a group? Group webinar rates are now available!  Groups MUST watch the webinar from one computer and use only one phone line.  Pricing as follows:

    Group Rate - 3 individuals: $80
    Group Rate - 4 individuals: $100
    Group Rate - 5 individuals: $120
    Group Rate - 6 individuals: $140 

    Time in 1340830800
    FeesRegistered/Professional Members: $40.00
    Intern/Provisional Members: $30.00
    Non-Members: $60.00
    RegisterTo register please click here
    ContactSamantha Rajack
    CEU1 CEU
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