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    IDC's Industry Sales Professional Course Calgary

    Event Date: Tuesday, May 28, 2019


    This custom course has been tailored exclusively to meet the needs of IDC's architecture and design industry sales professionals. This one-day, practically-oriented course features Q & A sessions with panels of registered interior designers and architects, drawn from boutique and large design firms serving various design sectors.

    In a series of frank and informal exchanges, these leading designers will deliver helpful tips on how their studios operate as well as how to join their network of trusted industry resources.

    We are delighted to have, as our Moderator, Glen Brewer from IDC's Industry Committee. Glen is an executive with over 25 years experience in the tile, floor covering and construction industries. He is a recognized expert in the ceramic and porcelain tile sector, and brings extensive expertise gained in multiple industry sectors including executive management. He is the President of Midgley Tecnica, a distributor in the porcelain tile industry, and a member of several boards including IDC's Industry and Trade Development Boards.

    Please note: Modules or presenters may be subject to change.


    What are some of the most effective tips about how to go about building lasting, mutually-beneficial working relationships with registered interior designers? What are designers looking for when they receive a visit from an industry sales representative? What are their main pressures and pain points, and how can industry representatives help to solve those to deliver added value? How do designers like to be sold to, and what completely turns them off? These questions, and more, will be answered during this frank session.


    Carly Gardener, Principal Interior Designer, Studio | ru

    Founder of studio | ru interior design; a full service interior design firm operating in Calgary, Edmonton, and Kelowna. They specialize in high-end custom new build and renovation projects, along with hospitality and light commercial projects.

    Ashlen Thomson, Senior Associate, McKinley Burkart

    Profile coming soon.

    Ana Cummings, Owner & Principal, ANA Interiors

    For over 10 years, Ana Cummings has designed and meticulously staged model homes for high profile Calgary builders and developers. Her private clients include busy professionals with families or the newly singled; vacation home, aviation and yacht owners; and empty nesters. She is available to work internationally, and is currently working with clients in the Caribbean.


    How do large interior design firms operate, internally? What are their pain points, and how can sales representatives secure appointments to meet with their teams, to help provide solutions to those same problems? During this Q & A panel session, hear from four senior interior designers about what they need from sales professionals, and how best to go about working with them in order to become a trusted resource they are likely to call on.


    Margo Smith, Managing Director, Designsmith Inc.

    Margo Smith is a managing director and registered professional interior designer with over 25 years of experience in interior architecture, interior design and project management.

    Deborah Delaney, Associate VP, Design & Construction, Canadian Tire & Mark's

    Over 19 years of experience within the fast paced multi-faceted Design, Build and Construction Industry.Managing local, regional and international projects successfully developing and contributing to asuccession of more demanding positions.

    Angela Stinson, Director of Store Development, Simons

    Interior designer with broad experience in commercial interiors. Focus on strategic planning,programming, design development and implementation of retail store projects.

    Dedre Toker, BES (ARCH), M.DES (ID), LEED AP, Principal Partner: Lemay

    Dedre is a LEED™ Accredited Professional and along with her professional experience in both interior design and architecture, she leads the interiors and workspace design across Canada for Lemay.


    Learn from veteran architects the ins and outs of their working processes and preferences when collaborating with A+D professionals. This thought-provoking panel brings experience, insight and connections.


    David Down, Architect, Chief Urban Designer, City of Calgary

    David A. Down earned a B.A. with distinction from the University of Victoria and an MArch from the Faculty of Environmental Design at The University of Calgary in 1988, receiving the Royal Architectural Institute of Canada and Environmental Design Gold Medals. He then worked for five years at the Calgary firm of Jenkins and Sturgess Architects on a wide range of projects and a subsequent two years with Jenkins and Associates, primarily on large “new urbanism” master planning and resort projects. In 1995 he formed the partnership of Down + Livesey Architects with Graham Livesey and together they developed a successful and varied practice, focusing on cultural and socially responsible works which garnered numerous awards. He is a registered member (and Past President) of the Alberta Association of Architects and a Fellow of the Royal Architectural Institute of Canada, as well as Chair of the Calgary Architectural and Urban Studies Alliance, regional correspondent for Canadian Architect magazine and a frequent contributor to various design journals on architectural and urban issues. In 2004 he joined the firm of Busby Perkins + Will, specializing in sustainable design. In 2005 he joined the City of Calgary as Senior Architect/Urban Designer, managing a team whose mandate is to guide and advocate for higher standards of architecture, urban design, and sustainable design practices. He continuously participates on a number of professional and cultural committees and boards, including chairing the Calgary Urban Design Review Panel in its inaugural year. He is an Adjunct Professor at the University of Calgary Faculty Of Environmental Design, where he is regularly involved in Architecture and Urban Design studio classes as well as lecturing on Asian architecture and garden design. He is a LEED accredited professional and a confirmed advocate for the design of great cities.

    Chris Hardwicke, Principal, Urban Design, O2 Planning

    As a principal with O2, Chris Hardwicke manages the firm’s Design Studio. He is a registered professional planner, a member of the Royal Architecture Institute of Canada and an urban designer with over 20 years of experience. He has achieved international recognition as a Fellow of the Forum for Urban Design in New York; a Recognized Practitioner in Urban Design in the UK; and, as a member of the Project for Public Spaces Leadership Committee and the Council for Canadian Urbanism. Chris is guided by the principle that urbanism is a vehicle of social change and renewal. This philosophy extends from the design of public places to embracing the broader principles of healthy cities.

    Thank you to our host:

    LocationCosentino Centre Calgary, 10301 19 St NE, Calgary, AB T3J 0R1 (Map)
    Date & Time


    8:30 - 9 a.m. | Registration and icebreaker
    9 - 10 a.m. | Presentation I
    1 - 2 p.m. | Networking Lunch
    3 - 4 p.m. | Presentation II

    Time in 1559032200
    FeesIDC Industry members: $350.00
    IDC Industry members - Group rate of 2: $650.00
    IDC Industry members - Group rate of 3: $950.00
    Non-members: $700.00
    RegisterTo register, please click here.
    ContactBarbora Krsiakova
    National Industry Partners
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