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    INTERIOR DESIGN KEYNOTE: Experiential Design in the Built Environment – Inspiration from a Leading Creative Mind 

    Thursday, Feb 15 • 11:00am-12:00pm • Early Bird $35/Regular $45 • Redeem IDC Exclusive 15% Discount by Providing Code DESIGN15 at Online Registration Checkout

    1.0 General Hour IDCEC Approved

    Technology is altering the way we interact with our surroundings. Urban space or office space, public art of brand activation, retail or hospitality…creating meaningful human connections through the built environment in increasingly difficult as attention spans diminish and instagrammability drives behaviour.

    The integration of experiential design and technology is expanding the boundaries of our discipline; propelling us to become more inventive in creating interactive programs, design-led experiences, and immersive environments.

    In this year’s Interior Design Keynote, we’ll hear from Mike Brown, a leading creative mind known for designing environments and experiences that connect, provoke and inspire. Mike will profile his methods and selected projects, and expand on his own sources of inspiration and overall best practices.

    Viewing the built environment as a narrative story, the Keynote will consider how creative strategies, interactive technologies and emotive psychology anchor design processes that positively impact people’s lives. Mike will also profile visionaries that are on the leading edge of experiential design throughout culture and commerce – from fashion, retail and lifestyle to the arts, entertainment and hospitality.

    Institutional, Retail, Office or otherwise, this keynote will inspire you to think outside of the box – and break a few rules – when it comes to designing and deploying interactive, human centered activations in your next project or program.

    Speaker: Mike Brown, Creative Director, Superfly, Founder & Principal, Lot71

    Mike Brown is a Senior Creative Director with over 20 years of professional experience in fashion, retail, lifestyle, hospitality, arts and entertainment. He has a proven record of acclaimed creative vision, strategic creative methodology and client-facing business acumen working with notable brands and agencies from culture to commerce. Inspired by visionaries, outliers and misfits in architecture, design and technology, he believes in the power of great storytelling to positively impact the world.

    Mike joined Superfly in 2017 as Creative Director, and leads on experiential strategy and design across Agency and IP accounts. Previously, Mike established Lot71 as a notable New York design consultancy for brands and agencies for over 10 years.

    To receive 15% off your registration, visit and redeem code DESIGN15 at check out. Questions? Contact Gillian Wright at 604 730 2058.

    LocationVancouver Convention Centre West
    RegisterTo register, please click here
    National Industry Partners
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